Final Program

As of October 31, 2014*
Subject to Change

2 p.m. – Registration Opens
2:30 p.m. – Conference Sessions
5 p.m. – Networking Reception


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2:30 – 2:45 p.m.
Welcome Remarks

Guy Finley, Executive Director, MESA
Mary Yurkovic, Conference Chair, Smart Content Summit & Director, Content Strategy Council, MESA


2:45 – 3 p.m.
Unlocking Content with Semantics and Metadata

Metadata is taking center stage impacting nearly every part of the media business and new approaches are opening up the possibilities to make metadata even more impactful.
Matt Turner, Chief Technology Officer, Media and Publishing, MarkLogic


3 – 3:45 p.m.
Content Intelligence – Unlocking Possibilities and Potential

How do organizations get out of living in the past and work with new approaches that are changing all the rules for content? This session will look at where metadata impacts the business and how new approaches to company-wide master data and metadata management make your Smart Content accessible and monetizable in the future. The expert panelists will reveal using metadata to know your content, how its used, where it is and what its real value is. They will also discuss how Smart Content can create better customer engagements and experiences.
Moderator:
Matt Turner, Chief Technology Officer, Media and Publishing, MarkLogic
Panelists:
Anthony Accardo, Director R&D, Disney ABC Television Group
Byron Dumbrill, Vice President Global Digital, Miramax
Divya Jain, Staff Data Scientist/Engineer, Box


3:45 – 4 p.m.
MDM for Mastering title Data in the New Digital World

In the today’s new digital world, media and entertainment companies are continually changing their operating models to create a better digital experience for consumers. Content is being accessed by consumers across multiple channels and devices. By 2018, two-thirds of the revenue growth in the media industry will be through digital sources. For the industry players to adapt to the disruptive invasion of the digital supply chain, they must first manage their data. They would have to transform themselves to be truly data-driven. This would involve investing in people, processes and taking their technology infrastructure to the next level. Organizations that can efficiently manage their master data and harness the intelligence gained from easy-access to consistent, accurate information will certainly thrive during the dynamic digital era.
Ninad Raikar, Director Strategic Solution Alliances, Riversand Technologies


4 – 5 p.m.
Next Generation Strategies Supporting Smart Content

Moving the Discipline of Content Strategy Forward to Support Smart Content
Media & Entertainment organizations are faced with the challenge of delivering content to an ever increasing array of verticals, devices and outlets. With big data providing more information about consumers, studios must focus on creating smart content to leverage and protect what they have – Smart Content that can rapidly adapt to new audience, devices and requirements. Smart content requires technical skills, knowledge, and a very strategic view of the future. How can we move the discipline of content strategy forward to support smart content? In this visionary panel discussion with audience interactivity, the panelists will share their views on the importance of moving these ideas forward from both a company and industry perspective. Discussions point include:

  • Impact of vertical big data and new delivery points
  • Human intelligence to identify content (knowledge management)
  • Disruptive technologies and business model collisions
  • Technology tools usage: DAM, BPM, Storage
  • Future insight methods and strategy, scenarios and mega-trends

Moderators:
Guy Finley, Executive Director, MESA
Panelists:
Denise Evans, Vice President, IT, Miramax
Jason Lambert, Executive Director, Content Licensing, Sony Pictures Entertainment
Veda Narayanan, IT Director, Creative and Product Development, Disney Technology Solutions & Services
Ninad Raikar, Director Strategic Solution Alliances, Riversand Technologies
Ahmed Saleh Director, Content Protection & Consumer Platforms, Disney ABC Television Group
Josh Wiggins, Senior Vice President, Global Sales & Business Development, T3 Media


5 p.m.
Closing Remarks and Networking Reception

Guy Finley, Executive Director, MESA
Mary Yurkovic, Conference Chair, Smart Content Summit & Director, Content Strategy Council, MESA